La búsqueda por mantener viva la magia del mundo de Harry Potter a nivel global | Cultura | EL PAÍS English

Hace casi 28 años, Harry Potter recibió su invitación para asistir a la Escuela de Magia y Hechicería Hogwarts. Sin embargo, incluso hoy, más de una generación después, sigue existiendo un notable esfuerzo por mantener viva la magia. Los libros de Harry Potter continúan ocupando los estantes de las librerías con ediciones especiales, mientras que Warner Bros. se enfrenta al desafío de recrear la misma historia, ahora en forma de serie. En el centro de todo ello se encuentra la autora, J.K. Rowling, quien se ha convertido en el foco de numerosas controversias debido a comentarios considerados trans-fóbicos. Ya sea en la televisión, la literatura, el cine, los videojuegos o exposiciones, el objetivo permanece inalterable: preservar el encantamiento global de Harry Potter, incluso en los rincones más insospechados.

For instance, in a studio just outside London, visited by thousands of tourists every year, cakes are now being baked in front of cameras, inspired by the magical world of the boy wizard. Cooks emerge from chimneys spewing green smoke, a flying broom sits on a lectern, and the show is presented by James and Oliver Phelps, the red-haired twins who played Fred and George Weasley in the Harry Potter film series. When ready, these confections will be served right on Platform 9¾. This is how Harry Potter is making its debut on television cooking competitions with Harry Potter:The Wizards of Baking, Warner’s latest attempt to exploit the success of the saga and make sure that it’s not forgotten by children.

In an era where intellectual property holds immense value, the magical world created in 1997 is an essential brand for Warner. After its merger with Discovery — renowned for reality shows and house-flipping or cooking programs — Harry Potter has found a new home on the Max platform thanks to the baking show. However, the true challenge for the Hollywood giant lies in the project announced nearly two years ago, in April 2023: a television series that will once again adapt the seven original books. Filming is slated for the summer of 2025 at Leavesden Studios, but the series still does not have a cast.