"Las nuevas pinturas para casas que ofrecen mucho más que solo color"

La puerta del apartamento de Juan Botero en Houston, Texas, está elaborada en madera, con un elegante acabado que recuerda a la nuez.

But, for Halloween, he planned an eye-catching change. “I’m going to paint my door orange,” Mr Botero, founder and chief executive of Colombia-based Glasst, told the BBC last month. And he has kept his promise.

However, the move is not as drastic as it sounds. Mr Botero’s firm, an “innovation company”, has designed the paint to be removable – once dry, you can peel it off like plastic wrap. If it works as intended, it shouldn’t leave behind any marks or residue.